Solving Customer Lifetime Value
In 2024, Should Travel and Dining Brands Still Care About Loyalty?
Loyalty members tend to be anything but loyal. Research shows that loyalty members overall are only active in half of the loyalty programs they belong to, according to a 2023 Publicis Sapient survey. Almost half of millennials, specifically, have changed their airline loyalty in the past year, according to a 2023 OAG survey.
Will travelers and diners still care about loyalty programs in 2024, and more importantly, should brands?