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The Rise of the Retail Platform

The Rise of the Retail Platform

Shoppers want to interact with retail brands that offer convenient experiences. Business ecosystems, a network of companies connected by data, products and services, have evolved in response to this demand, focusing on minimizing the number of steps a person must take to get the products they need.

Platforms that connect business ecosystems with consumers deliver amazing results because they integrate a range of products and services into a centralized location. Instead of bouncing around from website to website, shoppers can manage multiple needs in one place, with a retailer or brand becoming the go-to destination for both owned products and ancillary services.

Retailers and their partners also benefit from direct data partnerships, with the ability to share meaningful customer insights, create joint marketing campaigns and scale their businesses with a common goal that ultimately improves the quality of their products and services.