Skip to Main Content
Why Operating Model Transformation Should be the #1 Priority for CPGs

Modernizing for Agility
Why Operating Model Transformation Should Be the #1 Priority for CPGs

Consumer products (CP) is arguably the industry facing the most disruption and behavioral changes caused by widespread adoption of generative artificial intelligence (AI). From the potential to remove the retailer as the middleman, scale content and marketing personalization and connect with younger customers, CP firms have a lot to gain from innovation.

What will separate the technology leaders from the technology laggards in the consumer products industry? It comes down to whether or not companies are centralizing their digital capabilities and strategies through a digital operating model.