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How Hospitality Brands Can Build Loyalty through Metaverse Technology

Metaverse Hospitality
How Hospitality Brands Can Build Loyalty through Metaverse Technology

While Metaverse user adoption is low, that doesn’t mean travelers aren’t eager to immerse themselves into hospitality destinations to preview their trips.

According to a recent Publicis Sapient survey, 76% of consumers have never accessed the metaverse. That's not due to a lack of interest, but more so a perceived lack of real-world value from the new technology. In fact, 21% of consumers across the U.S., Europe and Australia say they would like to use the metaverse to experience vacation destinations before traveling, whether it be for accommodations, activities, or cities themselves.