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Store of the Future: 3 Ways Retailers Are Transforming for Digital

The Retail Store of the Future: Human Experiences, Driven by Digital

For nearly two years, retailers have faced COVID-19 lockdowns and restrictions, with e-commerce changing consumer expectations and the role of physical stores and online channels.

The desire to return to physical retail can be seen in pockets of the world where lockdowns have eased. When stores in the United Kingdom reopened in April 2021, sales rose 9.2 percent month-over-month, with a 218 percent jump in foot traffic in the first week after reopening. In the United States, retailers like TJ Maxx have credited consumers’ desire for “treasure-hunting” experiences for strong post-lockdown sales.