Patients engaging in digital experiences do far better; they are three times less likely to have unmet health needs, and cancer patients who engaged in digital support had a significant drop in ER visits and survived five months longer on average compared to individuals who didn’t use digital tools to support their healthcare needs.
When patients, both past and present, talk about a good healthcare experience, they usually mention an individual provider or clinical team who took great care of them. On the other hand, bad patient experiences are costly in terms of both provider reputation and litigation, affecting malpractice insurance premiums and pitting providers against patients.
Keeping healthcare quality indicators, including compassion, top of mind is a priority for medical organizations, with 71 percent of patients reporting that they’ve experienced a lack of compassion when speaking with a medical professional. Doctors, nurses and medical technicians, as well as paramedics and other practitioners, are facing increasing pressures to deliver, working excessive hours and dealing with patient frustration, often on a minute-to-minute basis.
Ultimately, it’s a diagnosis for burnout and poor patient experience. Healthcare leaders should always be looking for ways to ease the strain on their people and optimize operational efficiency while improving patient satisfaction. In a healthcare industry that is focused on applying technology to solve their problems from an automation and experience perspective, generative AI will help the healthcare industry to achieve this strategically.