2024 Financial Services Industry Outlook
Driving Customer Lifetime Value
Embedded Finance: Unleashing the Potential for Future Growth
Embedded finance (EF) has emerged as a transformative trend in the financial services industry over the past few years, with its mainstream attention skyrocketing in the last two years. By integrating financial services into non-financial platforms and experiences, embedded finance aims to redefine how we interact with money, payments, insurance and banking.
Modernizing Tech Infrastructure / Digital Operating Models
Super Apps: A New Wave of Digital Disruption in Banking
In recent years, the concept of a “super app” has emerged as a disruptive force in the mobile/smart phone industry, particularly in Asia, where platforms like WeChat and Alipay have transformed the way people interact with digital banking. Super apps are multi-functional, all-in-one digital platforms that can integrate a wide range of services delivered directly to consumer smart phones. But can this one-stop shop super app concept translate to banking apps?
Generative AI
Where To Play in Generative AI: Cutting Through the Hype
The financial services industry has witnessed a remarkable shift toward the adoption of artificial intelligence technologies to enhance business operations and customer experience. As organizations increasingly recognize the potential of AI and now face pressures to consider generative AI (gAI) opportunities, they face the significant challenge of navigating through all the hype surrounding this emerging technology to evaluate and capitalize on the right opportunities.