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Why Customer Experience is the Key to Automotive Success
Transportation & Mobility

The Key to Automotive Success: Elevating Customer Experience

Automakers are shifting focus to becoming the car company of the future. Customer experience and technology can assist with that.

Car companies are racing toward a new world driven by constantly changing customer behaviors. In an effort to survive in a space where tech giants are getting into the game, the auto industry is in the midst of transforming to a new business model that matches customers’ digital expectations and prioritizes a seamless customer experience.