Historically, anything outside the realm of maximizing returns has remained outside the focus and attention of the C-suite. That is beginning to change as corporations grasp the importance of investing in sustainability and appointing a C-suite chief sustainability officer (CSO) with the responsibility of driving the planning and execution of a company's sustainability strategy.
However, the CSO and their team remain a relatively low proportion of an organization’s workforce. Moreover, CSOs are often relegated to a narrow scope of influence and impact, making sustainability a departmental responsibility instead of something that can create real impact across the organization. The reality is that sustainability is seen as a far-away aspiration, cost center or, at best, a strategy much lower on the priority list—especially in an uncertain economic climate.