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Top 5 Retail Use Cases for Generative AI in 2024

Unpacking Artificial Intelligence
Top 5 Retail Use Cases for Artificial Intelligence in 2024

With the acceleration of generative AI, retailers are discovering how artificial intelligence (AI) models can enhance the customer shopping experience, from interactive chatbots to dynamic and personalized content.

However, only 54 percent of AI models move from pilot to production, according to a 2023 Gartner survey. While the future is bright for generative AI-powered shopping in 2030, there's quite a bit of data foundational work that’s required for retailers to move their AI projects from ideas to reality.

What are the biggest AI opportunities for retailers in 2024?