Marketplaces: Where competitors become commerce comrades
Marketplaces have been around for centuries. Some claim that they date back to when people first began trading. Back then, farmers and artisans would sell their wares at a marketplace and people would conveniently buy all the products they needed in one central location.
Fast forward to today and marketplaces are alive and well. Many competitive products sit on shelves next to each other where consumers are able to compare and contrast in a single environment. In the digital world that is marketplaces -- and it’s what consumers are inclined toward. In fact, digital marketplaces are growing in scope and relevance as they represent the next wave of e-commerce.