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Making Net-Zero Profitable

A Plan for Net Zero
Can CPGs Achieve Profitable Sustainability?

Increasing global inflation has exposed the fragility of what Stephen Picard, vice president of strategy consulting at Publicis Sapient, deems "green pet projects"—that is, sustainability or emissions goals that do not create market value.

How can consumer products (CP) companies, from electronics to consumer-packaged goods (CPG) to luxury, determine the difference between a green pet project and a sustainable company transformation that provides long-term value?