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What Is Bleisure Travel and How Does It Impact the Hospitality Industry?

Bleisure Travel
What Is Bleisure Travel and How Does It Impact the Hospitality Industry?

While on-premise dining, leisure travel and other pre-COVID practices have returned in the travel and hospitality industry, business travel has yet to recover. But that doesn’t mean it’s gone.

It’s just morphed into a different form, often referred to as “bleisure travel,” or the combination of business and leisure travel.

According to Publicis Sapient’s 2022 Generational Travel Survey, millennial travelers (ages 26-40) can complete almost 50% of their workload remotely.

About ⅕ of this age group has planned to take four or more leisure trips in 2022, with the average being 2.5. However, the average number of purely business trips planned for the same time frame is just 1.6.